WhiteSand is a Thai beachwear brand founded in 2013 by Keisuke Asayama, who is deeply inspired by simplicity, sunshine, and the calming spirit of the sea.

The brand draws its inspiration from the relaxed rhythm of life along coastal towns both in Thailand and around the world. Our clothing is designed to be simple, comfortable, and subtly distinctive, with carefully selected fabrics that suit Thailand’s tropical climate and summer seasons across the globe.

Each WhiteSand collection tells a story of relaxation — expressed through warm tones, eco-friendly materials, and thoughtfully crafted patterns. Every piece is made to feel soft and effortless, just like the touch of white sand beneath your feet.

WhiteSand invites you to embrace a life of meaningful simplicity under the sun, in the breeze, and at ease.