"The wish is for every wearing experience to be as soft and comfortable as the touch of white beach sand." 

Keisuke Asayama (Founder of WhiteSand)

One day, while traveling the world to experience nature, I came across a white sandy beach marked on the map of Thailand. The sand was so soft and dazzlingly white that I had to put on my sunglasses.

In a fleeting moment, a thought came to mind : A desire to share the emotions of this special time with the world through clothing. A strong wish to express an unforgettable moment of rest. That was exactly how Keisuke felt on that day.

And so, WhiteSand was born in Thailand. A place visited by many travelers, where one is embraced by the beauty of nature, the wind and sunlight, and the kindness of strangers, a place to seek true rest of the heart.

This sense of wonder became the very foundation of our clothing creation. We prioritize comfort, carefully selecting environmentally friendly materials and calm, soothing colors. Each design is thoughtfully crafted with great care. Everything WhiteSand offers comes with a story and a purpose. Because we wish to be your trusted companion.

No need to stress about what to wear relax with a simple yet sophisticated look. Lightweight, breathable fabric with subtle playful details.

Carefully finished stitching and reliable quality down to every detail. A design that’s unique yet balanced, with soft, nature blending colors. Pre-coordinated sets save you time on outfit selection. All of it is the result of thoughtful care and attention.

Through our products and services, we deliver the ultimate relaxation time to you.